oreoreality.blogg.se - Define meta ad

This is the price you pay for each like on your Facebook page that comes from your Facebook ad.

Clicks to view a video on another websiteĬPL stands for cost per like.

Call-to-action clicks that go to another website (ie “Shop Now”).

Here is the official list of clicks that factor into your cost per click on Facebook: Facebook will try get you as many clicks as it can within your budget if you choose this option.

You can choose to optimize for CPC if you want as many visits to your website as possible. This is the price you pay for each click on your Facebook ad. What is CPC on Facebook?ĬPC stands for cost per click. Facebook will then optimize your ads so you get as many actions as possible within your set ad budget. You pick the desired action ahead of time, then track user interactions with your ad that lead to that action. Known on other digital marketing channels as cost per conversion, this is the price you pay for each action a user takes on your website because of your Facebook ad.Īn action could be a purchase, a newsletter sign up, an app download, or one of several other conversions. What is CPA on Facebook?ĬPA stands for cost per action.

In alphabetical order, let’s run through the basic Facebook ad cost terms every social media marketer needs to know. Whether you’re a veteran Facebook marketer who needs a quick refresher or a new SMM getting buried under the weight of a million abbreviations, we’ve got you covered. We’ll also offer some insights on when you should optimize for each cost metric. That’s why we’ve set out to clarify what each Facebook advertising acronym means. CPC, CPM, CPA, CPL, CVS, CD-ROM…sometimes the acronyms for ad costs on Facebook get confusing (okay, fine, the last two aren’t real Facebook ad terms).